This is Sam.

I think this is a stroke of genius. 80% energy saving alternative to the traditional 60Watt incandescent household light bulb. Semantically genius in its aesthetic, and an awesome step forward in the energy saving product market!

I particularly like the lower (or upper when fitted) heat sink section of the bulb which I assume doubles as a grip for removing/replacing the bulb as well as an interesting ‘futuristic’ styling cue!